
These four P’s of Product, People, Process and environmental Press have been used as frameworks by many creativity researchers and writers. In a helpful overview article, Sandeep Gautam provides explanations of these concepts, and references to various creativity experts.
This week looks at definitions that support four accepted categories, referred to as elements of creativity—the creative person, process, product, and press (environment). The content addresses three traditional theoretical approaches to creativity—psychoanalytical, behavioral, and self-actualization, and seven more contemporary theories or ideas.
