| Media Relations………………………………………..…..…..…..…..…..…..…..…..…..…..…..…..…..….. |
1 |
| The Media - Why Do We Need Them?…………………………..…………………………………..…..….. |
2 |
| Internal & External Audiences…………………………………………….…………………………..…..….. |
3 |
| What is News?…………………………………………………………..…..…..…..…..…..…..…..…..…..….. |
4 |
| Who Should Work With The Media?…………………………………………………………………………. |
5 |
| School Initiated Media Contact…..…..…..…..……………………………………………………………….. |
6 |
| Handling Routine* Media Requests…..…..…..…..…....…………………………………………………… |
7 |
| Working With Media on Controversial & Crisis
Situations……………………………………………….. |
8 |
| A Crisis Arises - Now What?…..…..…..…..………………………………………………………………….. |
9 |
| The Press Release…..…..…..…..…..…....…………………………………………………………………… |
10 |
| The Press Release: How To………………………………………………………………………………….. |
11 |
| Sample Press Release #1……………………………………………………………………………………. |
12 |
| Sample Press Release #2…………………………………………………………….……………………… |
13 |
| Potential Pitfalls - Look Out Below!………………………………………………………………..………… |
14 |
| Quick Tips………………………………………………………………………………………………………. |
15 |
| Media Contacts…………………………………………………………………………………………………. |
16 |
